Alberta may no longer be known as “Wild Rose Country” — at least on its licence plates.
The provincial government is looking to change the slogan and design of its plates, with Albertans being asked to vote over the next three weeks on eight possible options.
The new slogan, chosen by the government, is “Strong and Free.”
It’s a phrase featured in Latin on Alberta’s coat of arms as the provincial motto but has also been used by the governing United Conservative Party in past campaigns and promotional material.
Premier Danielle Smith says there’s nothing political about the choice.
She says the phrase serves as a nod to the national anthem and illustrates “Alberta’s position as a strong and sovereign province within a united Canada.”
The design selections include photographic backdrops of Alberta monuments and landscapes, as well as plate numbers in blue in addition to the currently used red.
Smith says the winning design will be announced later this fall.
“Wild Rose Country” has been on Alberta plates for more than 40 years.
To see the designs and vote for your favourite, click here.
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