The $2.3-million project will swap out all 23 of the aging signs, which have stood for four decades across the province.
Transportation Minister Devin Dreeshen said the replacements were necessary and presented a chance for a modern refresh.
“We had to renovate them and replace them, and we thought it was an appropriate time to give a new facelift to the sign, residents should feel pride when they encounter the new markers as they enter the province”.
The previous versions carried the familiar “Wild Rose Country” slogan. The wild rose emblem remains, however the new tagline “Strong & Free” follows the same approach used in the recent redesign of Alberta licence plates.
“‘Strong and Free’ is Alberta’s motto, and I think Albertans will have a great sense of pride when they are driving into the province, seeing this sign,” said Dreeshen.
Although the signs have a wood-like appearance, they are fabricated from aluminum and anodized bronze, finished with reflective vinyl. All materials came from Canadian sources, and nearly every supplier is based in Alberta.
Installation is scheduled to start within the next few weeks, with the new signs engineered for a 40-year lifespan.
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